Launch & Leverage: Build Digital Products That Scale and Sell Themselves

A launch is not an announcement. It is a sequence.

Launch and Leverage covers putting a digital product into the world and keeping it selling once launch week goes quiet: sequencing, positioning, the assets you need before you open the doors, and the evergreen engine that has to take over afterwards.

It is the companion to Create It Once, Sell It Forever. That book is about building the product. This one is about the launch and what sustains it.

Written for entrepreneurs, creators, coaches, educators and side hustlers. 74 pages.

Part of Profit and Protect: The Modern Creator Series by Kimberly Burk Cordova.